About Us


Vinny Rich, President – Vinny Rich’s prolific career has ranged from artist management to independent marketing and promotion and corporate consulting. As president of It’s A Gas Marketing Rich managed campaigns for all major labels including R.C.A, Sony, Capitol, Columbia, Atlantic, Arista, Island and Warner Brothers, where he marketed artists including The Dave Matthews Band, Radiohead, The Strokes and many others.  Also he developed sponsorship opportunities with brands such as X Games (ESPN), National Hot Rod Association, Tony Hawk, Tommy Hilfiger, Foot Locker, and Visa. As an artist manager he secured recording, publishing and merchandising deals for clients including Robert Bradley’s Blackwater Surprise, From Good Homes, Every Mother’s Nightmare, Fat Tuesday and others.

Adam Pollock, General Manager- Adam Pollock has held senior marketing positions at Island and Mammoth Records and Sony Music. He has worked with artists including U2, PJ Harvey, David Bowie, Julian Schnabel and Pulp and currently manages the Brooklyn based band At Sea. In the late 90’s he was instrumental in the launch of seminal music website PlayJ.com, and has directed new business initiatives for online advertising agencies in San Francisco and New York. As member of the NYC based band Bender he was briefly signed to Columbia Records. Also a journalist his entertainment, travel and business writing has appeared in SOMA, Black Book and Filter magazines.

Recently, the CEN partners were responsible for the formation and management of SIN (SonyMusic Independent Network). SIN was launched in January 2009 as a marketing division of Sony Music International, and was charged with developing Sony’s international artists in the states. During its first two years SIN released high-profile projects from Kate Miller-Heidke, Karnivool, Boom Boom Satellites, Scouting For Girls, Guy Sebastian, 7 Worlds Collide, Automatic Loveletter, Zaz and many others. CEN has been appointed by Sony Music International to be the main marketing and distribution company working in conjunction with RED, for Sony Music International releases in the United States.