Physical Distribution

RADIO

CEN has long standing relationships with numerous, well trusted Radio indies at all formats. Sometimes a record requires a multi format push that requires a multi format indies or in some
cases more hands on the wheel.

Set up strategy:

We recommend starting a radio promotion campaign with the following roll out.

• Send a digital copy of the radio single, via Play MPE.
• Follow that with a CD mailing to radio for the album oriented stations that won’t deal with singles. (when needed)
• One week later we would send a Media e-blast to all my (Radio Format) radio contacts containing links to stream or download the full album, bio, album art, tour dates, etc. in anticipation of the official radio add date the following Monday.
• Send a follow up Play MPE blast of the single once there are enough call letters and some new press coverage to shout about.
• Videos. Tour dates, bio points and press can be added to PLAY MPE’s as well.

The Indie(s) Follow up with phone calls and individual emails will continue throughout the campaign to solicit airplay and keep programmers abreast of new developments such as growing chart momentum, press coverage, TV appearances, streaming activity on interactive digital platforms, record sales, social media buzz, etc…

Touring is key to the success of any radio campaign. We put a lot of emphasis in setting up in-studios at radio along the tour route to garner additional air time and to give our team the opportunity to make a direct connection with radio programmers, hopefully leading them to become invested in not only the new album but in Artists career for the long haul.

Radio airplay rarely happens in a vacuum. It will be important to keep indies posted on all other developments from the publicity, social media, digital and physical sales, sync licensing, and touring components of the campaign so that we have fresh talking points with radio week in and week out.